Keith Poplawski

Founder

Katie English

Managing Director

[Muscle Rock](https://www.muscle.rocks) is our first venture into gaming and entertainment and our most ambitious project to date. Thus far, Lalena has designed and begun implementing a blockchain protocol we envision can reused for ongoing game development both as a software and hardware practice. Muscle Rock is set to be our first game and demonstration of what we believe our platform is capabale of doing. Lalena is anticipating a late 2022 demonstration of both the Muscle Rock game and the platform it runs on.

Muscle Rock

With one, unified, GraphQL endpoint [Venue](https://www.venue.run) provides clients for popular services such as Contentful, Shopify, Firebase, EtherScan, PolygonScan, BscScan, and more. Free yourself from dependency maintenance in your apps and let Venue be a provider for your third-party client libraries. Currently in private beta.

Venue

Lalena has been a marketing partner and proud sponsor of the [Buffalo International Film Festival](https://www.buffalofilm.org/ "Buffalo International Film Festival") since 2017. As part of our responsibilities, we work with the in-house BIFF team to support and augment the production of marketing materials and maintain digital properties year over year. This includes collaborating with new design partners each season to produce creative across all social channels, an annual poster, and continued development to BIFF's website and archive.

Buffalo International Film Festival

As an early adopter of VR and metaverse related technologies, Lalena was able to create an estate from the initial land auction of [Decentraland](https://decentraland.org/). [Lalena Estate](https://play.decentraland.org/?position=-105,-71) is being used in the ongoing development of internal blockchain projects with a focus on entertainment and gaming.

Lalena Estate

Lalena is a private studio working in experiential marketing and digital projects.