Keith Poplawski

Founder

Katie English

Managing Director

[Muscle Rock](https://www.muscle.rocks) is our first venture into cross-platform, original entertainment. Thus far, Lalena has designed and begun implementing a multi-blockchain protocol we envision can reused gaming and media development both as a software and hardware practice. Muscle Rock is our take on tycoon-style gaming and a demonstration of what we believe our platform is capabale of doing. Lalena is anticipating a mid-2023 demonstration of both the Muscle Rock game and the hardware that plays it.

Muscle Rock

With one, unified, GraphQL endpoint [Venue](https://www.venue.run) provides clients for popular services such as Contentful, Shopify, Firebase, EtherScan, PolygonScan, BscScan, and more. Free yourself from dependency maintenance in your apps and let Venue be a provider for your third-party client libraries. Currently in private beta.

Venue

As an early adopter of VR and metaverse related technologies, Lalena was able to create an estate from the initial land auction of [Decentraland](https://decentraland.org/). [Lalena Estate](https://play.decentraland.org/?position=-105,-71) is being used in the ongoing development of internal blockchain projects with a focus on entertainment and gaming.

Lalena Estate

The Lalena Protocol is a private blockchain solution for rapid transaction processing. Currently this blockchain runs with seven proprietary processors - Heat, Floor, Cop, Major, Hero, Mandy, and Real. This protocol is focused on entertainment and gaming and all current Lalena blockchain-based projects are running on LAP.

Lalena is a private studio working in experiential marketing and digital projects.